SEO Development, Digital Marketing, Content Strategy & Production, Advanced Talent, Inc.
Advanced Software Talent, Inc. – Served as in-house Sr. Digital Marketer & Content Strategist, as well as SEO and Front End UI – UX Developer, reporting to company President.
• Improved search engine page rankings across dozens of mission critical keywords. Increased by over 20% month-over-month organic search generated traffic, CTRs, qualified leads, and rankings.
• Used SEMRush, Google Adwords, Search Console and other cutting edge tools to identify over a thousand new, niche-targeted keywords and trending, value-add content opportunities.
• Teamed up with in-house project manager to layer semantically complete, SEO optimized messaging on top of existing branded content.
• Re-aligned content buckets and themes to more effectively leverage search and to more appropriately serve company’s target niche markets.
• Improved UIs and user experiences for multiple web resources. Made content improvements that increased page stickiness and increased user time spent on site.
• Performed regular Analytics reporting. Used marketing best practices to compile trending market niche and Analytics data. Measuring against KPIs, identified and recommended high impact marketing action items to maximize revenues for business owners.
• Improved sitewide performance and page speed. Cleaned up dozens of legacy coding errors.