Marketing Automation, SEO-SEM, Paid Ads, Analytics Reporting – Chikpea Inc.
Chikpea Inc. – Served as in-house Sr. Digital Marketing Manager, reporting to VP of Marketing.
• Responsible for Marketing Automation, SEO-SEM, including app store marketing, Salesforce Lightning and Pardot configuration.
• Managed influencer marketing campaign using Cision, syncing automation process to Pardot and Salesforce.
• Managed paid ads and retargeting campaign via Adroll.
• Performed regular Analytics reporting. Used marketing best practices to compile trending market niche and Analytics data. Measuring against KPIs, identified and recommended high impact marketing action items to executives and managers.
• Used SEMRush, Google Adwords and Search Console to identify hundreds of new keywords and value-add content opportunities.
• Produced high level powerpoint marketing slide presentation, presented to executive level of company. Explained and identified best practices, strategies and approaches to for this firm to gain larger numbers of marketing qualified leads (MQLs) and to convert prospects to sales qualified leads (SQLs).
• Configured custom software to do reverse IP lookups and to capture names and email addresses of anonymous visitors to corporate website. Passed names and email addresses of thousands of anonymous visitors to company website to in-house sales organization for follow up.