Marketing Automation, SEO-SEM, Paid Ads, Analytics Reporting – Chikpea Inc.
As an in-house Sr. Digital Marketing Manager at Chikpea Inc., I reported to the VP of Marketing and was responsible for various tasks including Marketing Automation, SEO-SEM, app store marketing, Salesforce Lightning and Pardot configuration. One of my key responsibilities was to manage an influencer marketing campaign using Cision, syncing the automation process to Pardot and Salesforce. I also managed paid ads and retargeting campaigns via Adroll.
In addition to this, I performed regular Analytics reporting and used marketing best practices to compile trending market niche and Analytics data. Measuring against KPIs, I identified and recommended high impact marketing action items to executives and managers. I also used SEMRush, Google Adwords, and Search Console to identify hundreds of new keywords and value-add content opportunities.
I produced a high-level PowerPoint marketing slide presentation that was presented to the executive level of the company. During the presentation, I explained and identified best practices, strategies, and approaches for the firm to gain larger numbers of marketing qualified leads (MQLs) and to convert prospects to sales-qualified leads (SQLs).
I configured custom software to do reverse IP lookups and capture names and email addresses of anonymous visitors to the corporate website. I passed names and email addresses of thousands of anonymous visitors to the in-house sales organization for follow-up.