DemandTec Inc. – SEO Development, Content Strategy, Marketing Automation

DemandTec Inc. – SEO Development, Content Strategy, Marketing Automation

I worked at DemandTec Inc. as an Inhouse Web SEO Developer, Content Strategist, and Marketing Automation Analyst. My job involved working on the User Interface and User Experience, coding HTML, JavaScript, CSS, PHP, and SEO. I also served as the inhouse WordPress Sys Admin and reported to the VP of Marketing and Marketing Director. Additionally, I posted Mobile Responsive, SEO-friendly content, performed copywriting and editing, and coded website pages.

During my time at DemandTec, I achieved the following results:
– Completed over 150 project tasks in 6 months as Lead SEO Analyst and Developer.
– Coded and deployed thousands of SEO fixes, and architected and deployed content for the flagship corporate website. My SE optimizations lifted organic search page rankings for the main corporate website, and led to greater visibility and discoverability for DemandTec content.
– Improved the UI-UX of foreign language sites, blogs, and microsites.
– Worked with Liferay CMS, JQuery, Ajax, custom APIs, MySQL, J2EE / Java, and Eclipse.
– Coded live social media feeds from Twitter, Facebook, and LinkedIn, and implemented feeds into blogs and the flagship website.
– Optimized all site content for mobile users.

I also increased the number of visits, unique visitors, and page views by over 50%, and coordinated organic search campaigns with Adwords and SEM. Additionally, I managed automated email campaigns in Marketo, introduced automation and workflow innovations to the 5-person digital marketing team, and completed many video editing jobs using Adobe CS, Flash, Premiere, and Prism.

I edited and reformatted raw video taken off HD cameras, added transitions, effects, and custom titles, and produced finished clips for corporate websites. I extracted video clips from FLVs and customized them for best replay on a variety of devices. I also customized video flowplayer, JavaScripts, and HTML embed codes, displayed flash movies across browsers according to a precise visual spec, hand-coded and deployed rich content and video, and implemented a user-customizable lightbox using JavaScript, HTML, and CSS.