DemandTec Inc. – SEO Development, Content Strategy, Marketing Automation
Achieved these results:
• As Lead SEO Analyst and Developer, completed over 150 project tasks in 6 month time frame. Coded and deployed thousands of SEO fixes. Architected and deployed content for flagship corporate website. Improved UI-UX of foreign language sites, blogs and microsites. Worked with Liferay CMS, JQuery, Ajax, custom APIs, MySQL, J2EE / Java, Eclipse. Coded live social media feeds from Twitter, Facebook, and Linked In. Implemented feeds into blogs and flagship website. Optimized all site content for mobile users.
• Increased number of visits, number of unique visitors and page views by over 50%. Coordinated organic search campaigns with Adwords and SEM.
• Managed automated email campaigns in Marketo.
• Introduced automation and workflow innovations to 5 person digital marketing team. These improvements saved time and money, enabling greater in-house productivity and efficiency.
• Completed many video editing jobs (Adobe CS, Flash, Premiere, Prism). Edited & reformatted raw video taken off HD cameras. Added transitions, effects, and custom titles. Produced finished clips and deployed them to corporate websites. Extracted video clips from FLVs & customized for best re-play on a variety of devices.