DemandTec Inc. – SEO Development, Content Strategy, Marketing Automation

DemandTec Inc. – Inhouse Web SEO Developer, Content Strategist, Marketing Automation Analyst. Worked on User Interface, User Experience. Served as inhouse WordPress Sys Admin. Reported to VP of Marketing, and to Marketing Director. Coded HTML, JavaScript, CSS, PHP, SEO. Posted Mobile Responsive, SEO-friendly content, performed copy writing and editing, in addition to page coding.
Achieved these results:
• As Lead SEO Analyst and Developer, completed over 150 project tasks in 6 month time frame. Coded and deployed thousands of SEO fixes. Architected and deployed content for flagship corporate website. Improved UI-UX of foreign language sites, blogs and microsites. Worked with Liferay CMS, JQuery, Ajax, custom APIs, MySQL, J2EE / Java, Eclipse. Coded live social media feeds from Twitter, Facebook, and Linked In. Implemented feeds into blogs and flagship website. Optimized all site content for mobile users.
• Increased number of visits, number of unique visitors and page views by over 50%. Coordinated organic search campaigns with Adwords and SEM.
• Managed automated email campaigns in Marketo.
• Introduced automation and workflow innovations to 5 person digital marketing team. These improvements saved time and money, enabling greater in-house productivity and efficiency.
• Completed many video editing jobs (Adobe CS, Flash, Premiere, Prism). Edited & reformatted raw video taken off HD cameras. Added transitions, effects, and custom titles. Produced finished clips and deployed them to corporate websites. Extracted video clips from FLVs & customized for best re-play on a variety of devices.
• Customized video flowplayer, javascripts and HTML embed codes. Displayed flash movies across browsers according to a precise visual spec. Hand-coded and deployed rich content and video. Implemented a user-customizable lightbox using JavaScript, HTML, CSS.