Digital Marketing, Web Development & Production, SEO – SEM – Rareparts Inc.

Rareparts Inc. – Served as Web SEO Developer, Growth Marketing Strategist, and Content Producer for this eCommerce auto parts manufacturer.
• Implemented improvements to Rare Parts content strategy campaign. Increased web traffic by over 50% for multiple keywords. Content improvements led to placement of Google featured snippets.
• Identified areas of opportunity for growth. Worked with in-house team to create and post winning content that peeled away market share from top competitors, increased web traffic, CTR, conversions and revenues.
• Regularly reported to executive and management team, using Google Analytics data to show trending progress on Rare Parts content strategy campaigns. Made ongoing adjustments to campaigns based on regular analytics data and reports, improving end results.