Digital Marketing, Web Development & Production, SEO – SEM – Rareparts Inc.

During my tenure at Palmer Advertising, one of our main DTC eComm clients was Rareparts Inc. I served as a Web SEO Developer, Growth Marketing Strategist, and Content Producer. I was responsible for implementing improvements to Rare Parts’ content strategy campaign, which led to an increase of over 50% in web traffic for multiple keywords. Additionally, my content optimizations resulted in the placement of Google featured snippets.

I identified areas of opportunity for growth and worked with the in-house team to create and post winning content that helped peel away market share from top competitors. This not only increased web traffic, but also improved click-through rates, conversions, and revenues.

I regularly reported to the executive and management team, using Google Analytics data to show trending progress on Rare Parts’ content strategy campaigns. Based on regular analytics data and reports, I made ongoing adjustments to campaigns, which improved the end results.