Aqualab Aquaria – Digital Marketing Campaigns, Marketing Automation, SEO-SEM, Paid Ads

Aqualab Aquaria Inc. – Served as Sr. Digital Marketing Manager. Reported to VP of Marketing and to CEO. Responsible for SEO-SEM, Marketing Automation, Demand and Lead Gen, Paid Ads, Email Marketing, and Digital Marketing Campaigns.

• Used SEO best practices based on latest search algorithm changes. Implemented cutting edge, contextual and semantic SEO-based content optimizations in Shopify. Helped peel away market share from established, local geo-centric competitors in this crowded retail niche.
• Managed Facebook paid search campaign targeting geo-centric and niche oriented demographics.
• Co-managed email marketing campaign using Mailchimp and Shopify, creating sales-oriented content and rolling out campaigns at trending niche markets.
• Created optimized landing pages that helped increase paid search and e-mail marketing conversion rates.
• Increased web traffic, conversions, page rankings and revenues. Tracked and managed all facets local, on and off-page SEO.
• Performed and owned SEO Audits. Delivered to executives and business owners easy-to-understand plans. Aqualab SEO and paid search campaigns achieved double digit growth of site traffic, click throughs, conversion rates and revenues.
• Wrote comprehensive marketing plan, both for online store and for brick and mortar retail operation. Identified user personas, top marketing opportunities and trending content areas. Recommended practices and strategies to achieve maximum ROI.