Digital Marketing Campaigns, SEO – SEM, Paid Ads, A/B Testing – Arizona Central Credit Union

My key responsibilities included managing inbound marketing channels such as website customer experience, landing page conversion, A/B testing, Search Engine Optimization, paid ads, mobile & cross-channel support. I used a wide range of cutting-edge and cost-effective SEO, SEM and marketing automation tools to achieve desired results.

I quantified user behaviors and web-based data in Kissmetrics and Google Analytics to identify areas of opportunity and improve traffic, click-throughs, conversions, and revenues. I was responsible for designing and deploying FinTech and banking SERPs and landing pages. I also performed a variety of page coding and graphics tasks.

I expanded the target keyword list for the website and rolled out more effective and far-reaching campaigns. I identified multiple revenue-generating content strategy opportunities and tapped into the latest niche market trends with optimized content.