Digital Marketing Campaigns, SEO – SEM, Paid Ads, A/B Testing – Arizona Central Credit Union
• Managed inbound marketing channels including the website experience, landing page conversion, A/B testing, Search Engine Optimization, paid ads, mobile & cross-channel support. Use a wide array of cutting edge, time and money-saving SEO, SEM and marketing automation tools.
• Quantified user behaviors and web-based data in Kissmetrics and Google Analytics to identify areas of opportunity, improving traffic, click throughs, conversions and revenues.
• Designed and deployed FinTech and banking SERPs and landing pages.
• Performed a wide variety of page coding & graphics tasks.
• Expanded target keyword list for website, rolled out more effective, far reaching campaigns.
• Identified multiple, revenue-getting content strategy opportunities and tapped into latest niche market trends with optimized content.