Responsive Development & Design – Merrimak Capital

Merrimak Capital LLC – Served as SEO Digital Marketing Analyst, WordPress & PHP Developer and Sys Admin, UI-UX Designer. Worked for 40-person finance firm (WordPress, HTML, CSS, PHP, JavaScript, Google Analytics).

• Responsible for the development, execution and optimization of the firm’s digital presence. Increased new marketing qualified leads by 15%. Improved revenues and website reach into new markets
• Performed content optimizations for hundreds of pages and posts. Implemented thousands of deadline-driven content changes to main corporate website
• Helped engineer and develop a PHP-based CRM portal
• Built and managed mission-critical, custom asset-recovery portal. Documented microsite use-cases in HTML for internal use
• Configured Google Analytics. Designed custom analytics dashboards & reports. Helped internal teams to measure traffic, performance, and demographics. Enabled more informed, data-driven decisions and more effective corporate marketing
• Re-designed UI and UX of corporate flagship WordPress site. Implemented site wide SEO optimizations. Increased web traffic, page stickiness, revenues and conversions
• Performed webmaster and sys admin tasks. Built and deployed local, staging, and production instances of corporate flagship WordPress site
• Performed lead graphic designer tasks. Custom branded site graphics, built & optimized company logo, buttons, banners, color palettes