Growth Marketing, Web Development, Content Production – SunGreen Systems Inc.

SunGreen Systems Inc. – Served as Growth Marketing & SEM Analyst, Web SEO Developer, and Content Producer for this solar panel installer / solar power firm.
• Implemented improvements to SunGreen B2B content strategy campaign. Increased web traffic by over 20% for multiple keywords.
• Identified areas of opportunity for growth. Worked with in-house team to create and post winning content that peeled away market share from top competitors, increased web traffic, CTR, conversions and revenues.
• Managed inbound marketing, including email marketing, blogging, SERP and landing page optimizations, and influencer marketing, using Hubspot.
• Managed the user/customer experience across all digital acquisition touch points. For websites, this includes site navigation, content management, and conversion strategies.
• Analyzed customer data and campaign effectiveness (Kissmetrics, Google Analytics). Coordinated with marketing team on SunGreen campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience.
• Regularly reported to executive and management team, using Google Analytics data to show trending progress on SunGreen content strategy campaigns. Made ongoing adjustments to campaigns based on regular analytics data and reports. Significantly improved incoming traffic numbers, website SEO rankings, and number of marketing qualified leads.