Timbuk2 Inc. – Digital Marketing, SEO, Web Development + Design

I worked as a Web Developer, Web Designer, Webmaster, and SEO Analyst at Timbuk2.com online store and eCommerce site. My responsibilities included working on User Interface and User Experience, J2EE/Java Stack, HTML, JavaScript, CSS, SEO, and SEM. I identified the best market opportunities for niche-oriented content, segmented and targeted content to demographics, devices, user personas, time of year and seasonal sales events.

I also planned and implemented content strategy innovations vs. KPI that measurably improved ROI, and improved affiliate relationships. I worked with an in-house blogger to promote user interest and site traffic. I posted SEO-friendly content, performed copywriting and editing, in addition to page coding. I identified top trending, hot content areas in this niche and followed through with campaign implementations that gained market share.

I performed site-wide SEO audits, optimized and customized Google Analytics reports for the VP of Marketing, and built a company-wide program that improved organic search traffic, conversions, and revenues over 15% year over year. I mentored development and marketing teams to use SEO best practices, coded SEO enhancements to hundreds of SERPs and landing pages, and optimized UI-UX content for search engines (coding in HTML, CSS, JavaScript, JSP). I also deployed SEO-optimized content to J2EE environment.

I identified quality link opportunities, expanded backlinks, improved page rankings, optimized SEO for local, on-page, off-page, targeting both mobile and desktop. I achieved higher rankings, greater traffic, CTR, and conversions for hundreds of keywords. I also automated complex data scraping and analysis tasks using Link Sleuth, ahrefs, Screaming Frog, and took market share away from top competitors on mission-critical keywords.

I helped establish the company as #1 in its select market niche, enabling Timbuk2 to leapfrog over many popular and deep-pocketed competitors, including Amazon, overstock.com (now beyond.com), and eBags. I worked with back-end engineers to increase the total number of Google indexed pages, from 220K to 700K, and improved global organic search rankings. I performed data scraping, site crawls, and generated XML sitemaps.

I increased CTR, time on site, total number of user sessions, and stickiness of company messaging. I coordinated on-page SEO with active social media postings and key promotional B2C email campaigns, maximizing campaign revenues.
Finally, I increased CTR, time on site, total number of user sessions, and stickiness of company messaging. I coordinated on-page SEO with active social media postings and key promotional B2C email campaigns, maximizing campaign revenues.