Timbuk2 Inc. – Digital Marketing, SEO, Web Development + Design

Timbuk2.com online store and eCommerce – Web Developer, Web Designer, Webmaster, SEO Analyst. Worked on User Interface, User Experience – J2EE / Java Stack, HTML, JavaScript, CSS, SEO, SEM. Identified best market opportunities for niche-oriented content. Segmented and targeted content to demographics, devices, user personas, time of year and seasonal sales events. Planned and implemented content strategy innovations vs. KPI that also measurably improved ROI. Improved affiliate relationships. Worked w/in house blogger to promote user interest and site traffic. Posted SEO-friendly content, performed copy writing and editing, in addition to page coding. Identified top trending, hot content areas in this niche and followed through with campaign implementations that gained market share.

• Performed site wide SEO Audits. Optimized and customized Google Analytics reports for VP of Marketing. Built company wide program that improved organic search traffic, conversions and revenues over 15% year over year.
• Mentored development and marketing teams to use SEO best practices. Coded SEO enhancements to hundreds of SERPs and landing pages. Search engine optimized UI-UX content (coding in HTML, CSS, JavaScript, JSP). Deployed SE-optimized content to J2EE environment.
• Identified quality link opportunities. Expanded backlinks. Improved page rankings. Optimized SEO for local, onpage, offpage, targeting both mobile and desktop. Achieved higher rankings, greater traffic, CTR and conversions for hundreds of keywords.
• Automated complex data scraping and analysis tasks using Link Sleuth, ahrefs, Screaming Frog.
• Took market share away from top competitors on mission critical keywords.
• Established company as #1 in their select market niche. Enabled Timbuk2 to leapfrog over many popular and deep pocketed competitors. These included Amazon, overstock.com, and ebags.
• Worked with back end engineers. Increased total number of Google indexed pages, from 220K to 700K. Improved global organic search rankings. Performed data scraping, site crawls and generated XML sitemaps.
• Increased CTR, time on site. Increased total number of user sessions, and stickiness of company messaging. Coordinated on-page SEO with active social media postings. Also coordinated SEO with key promotional B2C email campaigns, maximizing campaign revenues.