Timbuk2 Inc. – Digital Marketing, SEO, Web Development + Design
• Performed site wide SEO Audits. Optimized and customized Google Analytics reports for VP of Marketing. Built company wide program that improved organic search traffic, conversions and revenues over 15% year over year.
• Identified quality link opportunities. Expanded backlinks. Improved page rankings. Optimized SEO for local, onpage, offpage, targeting both mobile and desktop. Achieved higher rankings, greater traffic, CTR and conversions for hundreds of keywords.
• Automated complex data scraping and analysis tasks using Link Sleuth, ahrefs, Screaming Frog.
• Took market share away from top competitors on mission critical keywords.
• Established company as #1 in their select market niche. Enabled Timbuk2 to leapfrog over many popular and deep pocketed competitors. These included Amazon, overstock.com, and ebags.
• Worked with back end engineers. Increased total number of Google indexed pages, from 220K to 700K. Improved global organic search rankings. Performed data scraping, site crawls and generated XML sitemaps.
• Increased CTR, time on site. Increased total number of user sessions, and stickiness of company messaging. Coordinated on-page SEO with active social media postings. Also coordinated SEO with key promotional B2C email campaigns, maximizing campaign revenues.