Hi, I am Robert Sulzer — I’m a results-oriented Growth & Product Marketing Strategist, Marketing Analytics & Data Strategist, and Digital Experience professional with a background spanning marketing, analytics, web development, UI/UX, SEO, paid media, and marketing technology.I help organizations identify growth opportunities, understand their customers, improve digital experiences, and turn marketing data into decisions that drive measurable business results. My work spans product positioning and messaging, demand generation, GTM strategy, campaign development, performance marketing, conversion optimization, and website and CMS management.I bring a particularly broad perspective to digital marketing. Earlier in my career, I spent approximately a decade in front-end UI/UX and web development, building digital experiences for major organizations including American Express, BBC, HSBC, Marshalls, Campbell Soup, Scientific American, and others. I subsequently moved deeper into growth marketing, analytics, performance optimization, and marketing strategy—giving me the ability to connect what customers experience with what the data tells us about their behavior.
Areas of Expertise
Growth & Product Marketing
Growth strategy • Product positioning • Messaging • Demand generation • GTM strategy • Product launches • Campaign strategy • Audience developmentMarketing Analytics & Data Strategy
Measurement frameworks • KPI architecture • Data-layer & tagging strategy • Customer journeys • Funnel analysis • Attribution • Audience insights • Campaign performance • Competitive intelligenceOptimization & Performance
CRO • Test & Learn programs • A/B testing • Paid media • PPC/SEM • SEO • Landing-page optimization • Conversion analysis • Performance reportingDigital Experience & Marketing Technology
Website & CMS management • UI/UX • GA4 • Google Tag Manager • CRM & marketing automation • Marketing technology integration • Analytics QAContent & Creative Strategy
Content strategy • SEO content • Brand messaging • Creative performance • Web content • Digital advertising • Marketing collateralI’m a hands-on, analytical problem solver who is equally comfortable working with creative teams, technical teams, marketing organizations, executives, and business stakeholders. I translate complex data and customer behavior into clear insights, practical recommendations, and actionable strategies.My work has produced measurable results across technology, healthcare, financial services, DTC eCommerce, B2B, and other industries— I have spearheaded foundational performance marketing and growth contributions associated with four multi-million-dollar business exits.Based in the San Francisco Bay Area.
