Website Manager | Content Developer & Growth-Focused Producer – Barnes & Noble Inc.

Website Manager | Content Developer & Growth-Focused Producer – Barnes & Noble Inc.

At Barnes & Noble, I served as a hands-on web manager and content producer for the eCommerce team, executing high-volume site updates, ad creatives, and cross-functional design projects to support revenue-driving campaigns and media launches.

🚀 Execution at Speed & Scale:
Managed daily website content production for high-traffic areas, meeting tight publishing deadlines with zero margin for error.

• Designed and deployed animated ad creatives (GIFs & banners) across homepage and category pages to support paid media, promotions, and seasonal events.

• Hand-coded web pages and promotional assets using HTML, CSS, and JavaScript, ensuring clean, cross-browser optimized performance.

• Owned and refreshed multiple content categories — redesigning key site sections to improve visual clarity, engagement, and campaign conversion.

🧠 Optimization & Collaboration:
• Partnered with project managers and media teams to ensure campaign consistency, message clarity, and asset readiness for product launches.

• Streamlined workflows for content updates and creative production, helping the team scale output without sacrificing quality.

• Contributed to UI/UX improvements across seasonal content modules, aligning creative with user intent and campaign KPIs.

I worked at the intersection of design, development, and speed, shipping high-volume eComm content at scale while supporting paid media and brand goals. My ability to deliver creative, code, and campaign assets in a fast-paced environment directly supports a need for an agile, full-stack growth operator who ships daily and thinks like a brand builder.