Growth Marketing Analysis, Client Insights Reporting, Paid Ads Management – Chikpea Inc.

Reporting to the VP of Marketing, at Chikpea I had direct experience owning paid media campaigns and retargeting, aligned with CAC/LTV targets. I used my skills in marketing automation, segmentation, and attribution reporting (GA4-like analytics) to drive growth insights. I was hands-on in influencer/UGC program management, turning content into performance assets quickly. I translated data into clear strategic storytelling and recommendations for leadership. I engaged in integrating cross-channel data and deploying marketing tech stacks to fuel scalable growth experiments.

• Managed end-to-end paid media campaigns across Google Ads, AdRoll retargeting, and influencer marketing platforms (Cision) to drive lead generation and audience engagement aligned with growth targets.

• Led integration and automation of marketing workflows using Salesforce Pardot and Salesforce Lightning, enhancing lifecycle email campaigns and audience segmentation for improved CAC and LTV.

• Authored and optimized ad copy, continuously testing creatives and retargeting strategies to maximize campaign ROI and conversion rates.

• Owned marketing analytics and attribution by synthesizing insights from Google Analytics, SEMRush, Search Console, and paid channel data—producing weekly executive reports highlighting “what moved the needle” and recommending actionable growth strategies.

• Discovered and prioritized hundreds of high-value keyword and content opportunities using SEO tools to fuel organic growth and SEO-driven landing page experiments.

• Developed and presented clear, data-backed growth narratives and strategic recommendations to C-level marketing leadership, translating complex analytics into business-driving actions and measurable KPIs.

• Configured custom software for reverse IP lookups, capturing thousands of anonymous visitor leads and integrating them into CRM for sales outreach—closing the loop between digital engagement and revenue growth.

• Collaborated closely with sales and marketing teams to craft optimized email and SMS messaging strategies based on segmented audience data, driving pipeline acceleration and higher engagement rates.

• Supported influencer and UGC programs, managing campaign execution and syncing influencer data into marketing automation platforms, laying groundwork for scalable referral and social proof loops.