Lead Growth Analyst, SEO Content Developer, Product Marketing Manager – DemandTec Inc.

Growth Lead Experience: DemandTec, Inc. (Acquired by IBM for $470MM)

Role: Lead Growth Analyst, Content Developer & Product Marketing Manager (Extended Contract)
Tools: Marketo, Google Ads (AdWords), Mailchimp, JavaScript, MySQL, HTML, CSS, JQuery, Liferay CMS.

My contract at DemandTec was defined by high-leverage optimization — a strategy validated by the company’s subsequent acquisition by IBM for $470MM shortly after my tenure.

High-Impact Wins & Resourceful Execution

Brand Discoverability Hack: Served as the lead digital analyst, utilizing market research and competitive data to drive a 50% increase in brand visibility and discoverability across digital channels.

Approach: Achieved this lift by hyper-optimizing messaging in paid ads, corporate pages, and omnichannel campaigns to efficiently capture new, high-value audiences and drive brand awareness.

Website Optimization & Activation: Architected and deployed content and structural improvements on the flagship Liferay CMS website.

Result: Increased web visits, unique visitors, and page views by over 50%. This was achieved by deploying organic search improvements, fixing omnichannel content flow, and deploying 150+ content projects in six months.

Conversion and Ad Performance: Managed all Google Ads campaigns, prioritizing ROI maximization.

Inventiveness: Achieved a 25% lift in email campaign engagement and conversions by introducing and implementing money and time-saving workflow innovations within Marketo for the digital team.

Omnichannel Integration & UX: Drove technical and user experience improvements across all digital properties.

Resourcefulness: Hand-coded custom solutions (using HTML, JavaScript, CSS, and SEO) for the corporate site, including implementing live social media feeds (Twitter, Facebook, LinkedIn) using social listening insights and custom APIs/JQuery to ensure optimal readability and messaging across all display settings and devices.