Digital Marketing Manager, eComm Website, SEO & Ad Campaign Management – Aqualab Aquaria

At Aqualab Aquaria Inc., I served as the Senior Digital Marketing Manager and eComm Website Manager. I reported to the VP of Marketing and CEO, and was responsible for a range of activities, including SEO and SEM Campaigns, Marketing Automation, Demand and Lead Generation, Email Marketing, and Omnichannel Marketing Campaigns.

To increase web page rankings higher than main competitors, I tapped into my knowledge of how search engine algorithms work, and implemented cutting-edge, contextual, and semantic LSI-based content optimizations in Shopify. My efforts helped the company increase customer visits, market share, user engagement, eComm sales and ROAS. We were able to expand our userbase over 20% MoM and leverage users away from established, local geo-centric competitors in this crowded retail niche.

Additionally, I was responsible for our Facebook paid search campaign, targeting geo-centric and niche-oriented demographics. I also co-managed email marketing campaigns using Mailchimp and Shopify. I created and implemented optimal sales-oriented messaging and omnichannel campaign content based on analytics, customer journeys, and demonstrated user preferences. These implementations also led to better email campaign performance and expanded sales and revenues.

Tracking and integrating analytics data, I aligned and improved the messaging of web landing pages. This helped increase paid search and email marketing conversion rates, and by tracking and managing all facets of local, on and off-page SEO, I also increased web traffic, conversions, page rankings, and revenues. I performed and owned SEO Audits, which I presented to executives and business owners in easy-to-understand plans. Our SEO and paid search campaigns achieved double-digit growth in site traffic, click-throughs, conversion rates, and revenues.

Finally, I wrote a comprehensive marketing plan, both for this company’s eComm store and for its brick and mortar retail operation. Extracting insights from analytics data, I identified user personas, captured top marketing opportunities and trending content areas, then recommended and implemented strategies that maximized ROI.