Digital & Growth Marketing Analyst, SEO & SEM, Paid Ads, A/B Testing – Arizona Central Credit Union

• Led end-to-end digital growth initiatives across paid media (Google Ads, Meta), SEO, email marketing, and omnichannel campaigns to drive acquisition, engagement, and revenue growth for B2C financial products.

• Designed, launched, and optimized A/B tests on landing pages and email campaigns using tools like Optimizely and HubSpot, improving conversion rates by up to 28% and driving measurable lift in CAC/LTV metrics.

• Owned sitewide SEO strategy and execution: conducted technical audits with SEMRush, Ahrefs, and Moz; optimized on-page content and keyword strategy to expand organic traffic and SERP rankings.

• Managed attribution and audience segmentation efforts leveraging Google Analytics (GA4) and Kissmetrics, turning complex funnel and cohort data into actionable growth insights shared via weekly reports with marketing leadership.

• Developed personalized email flows and automated lifecycle campaigns through advanced segmentation and performance tracking, boosting engagement and long-term customer value.

• Created and optimized fintech-specific landing pages and search result pages, collaborating closely with design and dev teams to implement fast-loading, conversion-focused experiences.

• Conducted competitive intelligence analysis using SpyFu and Similarweb to identify new market opportunities and optimize messaging, driving targeted campaigns that capitalized on emerging niche trends.

• Balanced hands-on marketing execution with strategic storytelling — turning data dashboards into clear growth narratives and action plans, supporting cross-functional alignment with product and sales teams.

• Applied programming and design skills to support rapid page updates, coding enhancements, and creative asset production, ensuring agility in fast-moving campaign environments.