Growth & Product Marketing Manager, SEO & Client Insights Analyst – Rareparts Inc.
I identified new markets and captured areas of opportunity for growth and worked with the in-house team to create and post winning content that helped the company gain competitive advantage and peel away market share from competitors. My recommendations improved click-through rates (CTRs), conversions, and revenues.
I regularly reported to the executive and management team. I derived key business insights from Google Analytics, Buzzsumo and Similarweb data to show trends on Rare Parts’ target audience segments and helped the team to focus and improve the strategy of their email and paid ads campaigns to align with the data. Regularly tracking analytics data and extracting actionable insights for the client marketing team, I produced valuable reports, and made ongoing adjustments to campaign and web page messaging. My regular data monitoring and follow-ups for this client measurably improved user visits, CTRs, engagement, sales revenues and ROI.