Growth & Product Marketing Manager – Rareparts Inc.

DTC eCommerce · Growth Strategy · SEO/SEM · Performance Marketing · Analytics

🔍 Overview
Brought in to lead growth strategy for Rareparts, a direct-to-consumer eCommerce brand in the automotive space. I owned performance insights, site optimization, and content strategy, helping scale both traffic and conversions by applying full-stack marketing skills—from analytics and paid media to SEO and CRO.

💡 What I Did
• Grew web traffic by 30%+ and online sales by 20% by overhauling SEO, optimizing content for conversion, and aligning paid campaign strategy with real-time user behavior insights.

• Developed full-funnel growth strategies using Google Analytics, Buzzsumo, and Similarweb to analyze customer journeys, drop-off points, and high-intent segments.

• Secured multiple Featured Snippets on Google by creating SEO-optimized content that answered intent-driven search queries in structured formats.

• Conducted A/B tests on landing pages and CTAs to improve click-through and conversion rates; collaborated closely with internal dev and content teams for rapid iteration.

• Led omnichannel content strategy and CRO improvements across product pages, blogs, email marketing, and paid social campaigns.

• Produced executive-level insight reports surfacing trends in CAC, LTV, and MQLs; translated them into clear, high-ROI marketing actions.

• Identified new growth verticals through competitive research and keyword gap analysis; aligned messaging strategy to peel away market share from competitors.

• Boosted campaign performance by aligning messaging across platforms (Meta, Google Ads, email) to user intent and funnel stage.

📊 Tools & Platforms Used
Google Analytics • Similarweb • Meta Ads • Google Ads • Mailchimp • Salesforce CRM • Pardot • Buzzsumo • Search Console • Excel/Sheets • PowerPoint

🚀 Outcomes
• +30% web traffic

• +20% sales from DTC site

• +28% CTR improvement across paid campaigns

• Multiple featured snippets earned for product-related queries

• Improved conversion flow across PDPs and landing pages