Marketing Data & Analytics Reporting – Viscira LLC
At Viscira LLC, I worked as lead Marketing Data & Analytics Manager. I grew client revenues by developing KPI-based measurement plan analyses, working with CE teams on organic and paid media marketing strategies. My strategies helped clients to increase conversion rates and generate campaign success.
I grew client revenues by developing KPI-based measurement plan analyses, working with CE teams on organic and paid media marketing strategies to increase conversion rates and generate campaign success. The Excel slide here comes from an analytics report I produced using data visualization tools Tableau, Google Data Studio, Looker, and Adverity, along with data imported from Google Analytics, Google Ads, and Google Search Console. I was also the lead data analyst in a presentation of recommendations to help the client CE team focus attention on the most important data points. In this example I am highlighting top performing keywords, content opportunities, and action items for paid search campaigns going forward. Similar slides were created for organic search campaigns as well.
Compiling and presenting multiple reports of this kind, I played a key role in increasing a major client’s market share by 45% YOY through implementing optimal growth marketing strategies. I analyzed data for different channels, identified opportunities and pain points, and created actionable insights. I also guided Marketing executives and team members.
I enabled multiple health and tech clients to build audience awareness, increase web traffic, and grow revenues. I interpreted marketing data to drive decisions, produced dashboards, and presented custom marketing reports. I also implemented page tags in Google Tag Manager and coded UTMs to optimize the performance of omnichannel campaigns.
By frequently interacting with clients to present valuable, action-oriented marketing reports, interpret marketing data, and outline recommendations, I helped pave the way for numerous long-standing client relationships.
I facilitated a 40% increase in the organic click-through rate by partnering with the Editorial team on creating and optimizing content for search engines. I managed multiple accounts and drove increases in CTR and conversion for a variety of client paid search campaigns.
With successful SEO strategies, I spearheaded a 1,250% increase in organic traffic in one month (over 1M users) for a major health client, including competitive intelligence from an industry-dominant company.