Growth Marketing, Web Development, Content Production – SunGreen Systems Inc.

I worked at SunGreen Systems Inc. as a Growth Marketing & SEM Analyst, Web SEO Developer, and Content Producer. My duties included implementing improvements to the company’s B2B content strategy campaign, which led to over 20% increase in web traffic for multiple keywords. I also identified areas of opportunity for growth and worked with the in-house team to create and post winning content that helped gain market share from top competitors, resulting in increased web traffic, CTR, conversions, and revenues.

I was responsible for managing inbound marketing, which involved email marketing, blogging, SERP and landing page optimizations, and influencer marketing, using Hubspot. I also managed the user/customer experience across all digital acquisition touchpoints, including site navigation, content management, and conversion strategies.

I analyzed customer data and campaign effectiveness using tools like Kissmetrics and Google Analytics. I coordinated with the marketing team on SunGreen campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach, and marketing initiatives aimed at improving the end-user experience.

I regularly reported to the executive and management team, using Google Analytics data to show trending progress on SunGreen content strategy campaigns. I made ongoing adjustments to campaigns based on regular analytics data and reports, which significantly improved incoming traffic numbers, website SEO rankings, and the number of marketing-qualified leads.