Growth Marketing Manager, SEO Content Strategist – SunGreen Systems Inc.

I worked at SunGreen Systems Inc. as a Growth Marketing Analyst, SEO-SEM Content Strategist. My duties included implementing improvements to the company’s B2B content strategy campaign, which led to over 20% increase in web traffic for multiple keywords. I also identified areas of opportunity for growth and worked with the in-house team to create and post winning content that helped gain market share from top competitors, resulting in increased web traffic, CTR, conversions, and revenues.

• Led growth initiatives by optimizing SEO-driven content strategy, boosting organic web traffic by 20%+ through targeted keyword expansion and competitor gap analysis.

• Owned end-to-end inbound marketing programs, including email campaigns, influencer activations, and blog content, managed via HubSpot to nurture and convert leads.

• Designed and improved user acquisition funnels and site navigation to maximize conversion rates across all digital touchpoints, including landing pages and SERPs.

• Implemented data-driven optimizations by analyzing customer behavior and campaign performance using Kissmetrics, HubSpot, and Google Analytics, enabling rapid iteration and growth.

• Partnered closely with cross-functional teams to align programmatic media buying and social campaigns (Meta, LinkedIn) with brand growth goals and user experience improvements.

• Delivered executive-level insights with regular analytics reporting, translating complex data into clear strategies that increased Marketing Qualified Leads (MQLs) and overall engagement.

• Enhanced site SEO health and content relevance through ongoing audits and strategic content updates, directly contributing to higher SERP rankings and greater share of voice in the market.