Website Manager, SEO Content Strategist, Developer, Designer – Cairo Inc.

I worked as an in-house Website Growth Manager, SEO Content Strategist & Developer for this early stage B2C startup. My work led directly to a multi-million dollar series B funding deal that enabled a 300% company expansion.

I owned the company’s eCommerce site performance, branding, CRO, and full-stack web experience—from code to content. I partnered cross-functionally with Marketing, Product, and Engineering to build high-converting web experiences, elevate SEO visibility, and execute brand-aligned content that scaled reach and revenue.

🚀 Growth & Brand Strategy Execution:
• Designed and coded landing pages and PDPs using HTML, CSS, JavaScript, and J2EE, built for speed, search, and conversion—supporting product launches and seasonal campaigns.

• Implemented SEO-first architecture and refactored legacy codebases to improve load times, crawlability, and semantic structure—boosting rankings and site performance.

• Collaborated with marketing leadership to craft geo-targeted, persona-based messaging across web and campaign content, aligning with brand tone and market trends.

• Built and deployed wireframes, UX prototypes, and fully coded pages, translating brand direction into optimized, user-friendly digital storefronts.

🧪 Technical + Creative Experimentation:
• Developed modular UI components and responsive assets to improve sitewide engagement and test layout variations across user segments.

• Created optimized site branding and market-specific landing pages tied to user behavior, A/B tested headlines, CTAs, and offers to increase conversion rates.

• Supported performance marketing campaigns with custom landing pages and banner creative, using Flash, Photoshop, and Illustrator to drive ad-to-site continuity.

• Produced executive-level analytics dashboards, using user behavior insights to guide feature prioritization and funnel improvements.

At Cairo, I wore multiple hats — developer, designer, strategist, optimizer. I delivered digital experiences that loaded fast, ranked high, and converted well, positioning the brand for scalable DTC growth. My work fused performance data with creative execution, laying the groundwork for channel-ready campaigns, SEO dominance, and conversion-optimized site design.