Digital Marketing Manager, SEO, CRO Analytics – Ledson Winery

Contracting for Ledson Winery and Vineyards, I served as the digital marketing and analytics manager, owning SEO, on-site optimization, and reporting to grow DTC visibility and conversion in a highly competitive wine eCommerce landscape.

📈 Growth Strategy & Optimization:
• Conducted deep keyword research and semantic SEO audits to uncover new market opportunities, outperform category competitors, and improve organic traffic and search engine visibility.

• Led CRO-focused content strategy updates across the site—identifying underperforming pages, implementing optimization plans, and increasing engagement and on-page time.

• Created actionable web performance briefs to guide design, copy, and content decisions based on real search intent and behavior data.

🧪 Data & Experimentation:
• Developed custom Google Analytics reports to surface key behavioral insights and identify drop-off points in the purchase funnel.

• Provided analytics updates with clear, stakeholder-ready recommendations — translating dashboards into clear growth strategies.

• Supported referral traffic tracking, local SEO strategy, and micro-conversion event analysis to improve paid and organic performance.

This was a hands-on, performance-driven role where I bridged SEO, web analytics, and CRO to drive DTC growth. My work directly contributed to improved traffic quality, engagement, and conversion in a category that values both brand story and measurable impact.